Double Award for "Best Beauty Care Products 2017 in Oral Care"
APAGARD PREMIO, Sangi’s most popular remineralizing toothpaste, has won the first Hall of Fame Award created in the oral care category by @cosme, the largest word-of-mouth marketing site for beauty care products in Japan.
Awards in the oral care category were first introduced by @cosme in 2015, and APAGARD PREMIO received the first Hall of Fame Award as a result of being top consumer choice product for three years in a row (2015, 2016, 2017).
APAGARD SMOKIN’, Sangi’s special stain-care toothpaste, also won the Best Beauty Care product award 2017 in the same oral care category.
Sangi’s nano-hydroxyapatite toothpastes pioneered the enamel-restorative toothpaste market worldwide and continue to have the largest market share (40%) in the high-performance whitening toothpaste segment in Japan, with over 130 million units sold since 1985.
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