NEWS ARCHIVE

Double Award for "Best Beauty Care Products 2017 in Oral Care"

2017/12/07 information

APAGARD PREMIO, Sangi’s most popular remineralizing toothpaste, has won the first Hall of Fame Award created in the oral care category by @cosme, the largest word-of-mouth marketing site for beauty care products in Japan.

Awards in the oral care category were first introduced by @cosme in 2015, and APAGARD PREMIO received the first Hall of Fame Award as a result of being top consumer choice product for three years in a row (2015, 2016, 2017).

APAGARD SMOKIN’, Sangi’s special stain-care toothpaste, also won the Best Beauty Care product award 2017 in the same oral care category.

Sangi’s nano-hydroxyapatite toothpastes pioneered the enamel-restorative toothpaste market worldwide and continue to have the largest market share (40%) in the high-performance whitening toothpaste segment in Japan, with over 130 million units sold since 1985.

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